Sport & The Spectrum
We worked with Not-For-Profit ‘Sport & The Spectrum’ to shine a light on their exceptional work in providing inclusive and safe communities for children to learn, socialise and play. Funded by their National Australian Day Community Grant, the asset was successful as both a brand film and fundraising campaign tool - sensitive to the families that took part whilst still empowering a celebration of Sport & The Spectrums’ mission and values.
Client
Sport & The Spectrum
Style
Brand Film | Documentary | Not-For-Profit | Event-Day | Interview Style
Sport & The Spectrum
Style
Brand Film | Documentary | Not-For-Profit | Event-Day | Interview Style
The Brief
With their Community Grant, Sport & The Spectrum had an exciting opportunity for marketing their mission and raising awareness for the support they offer families of children on the Autism Spectrum. Rather than staging a separate production, we attended a community event day, documenting the volunteers at the helm of the organisation and the personal stories of families impacted by this supportive community.
Finding the Interesting
As a NFP with a small budget for marketing, we tailored our production approach to an interview-style event day, filmed over a few hours. Keeping the concept development and pre-production costs low. With this approach, our film crew quickly built trust on-site, developed meaningful connections with interviewees, and captured B-roll that supported the strategic narrative. While there is a level of risk in single-day event productions with minimal concept development prior to the shoot day, it really takes a team of people-orientated storytellers to think on their feet and wield a concept as the day develops.
In this case, we were able to build a narrative led by emotion and showcase the genuine impact of the organisation through a series of personal stories. In post-production, we kept the pace of the film upbeat, with music overlayed to maintain the sense of optimism that Sport & The Spectrum promotes at its events and through its overall mission.
Creative Output
The resulting collection of authentic unscripted testimonials built into the output achieved multiple outcomes for the organisation – as a brand story with a strong voice, as a celebration of the organisation in the heat of their Australia Day Community Grant win, and as a future fundraising campaign tool to gather support for their important mission. More so, the film was a high-quality response in a low-cost setting – just as emotive as a fully scripted brand production shoot, developed largely in a single-day film event with a narrative shaped entirely in post-production.