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See the world through fresh eyes with 'Arts Discovery'

As the flagship arts subject for all first-year University of Melbourne Bachelor of Arts Students, ‘Arts Discovery’ needed a moment in the spotlight. The introductory video builds momentum for the core subject and provides an introduction to critical reflection and analytical skills foundational to successful study in the arts.
Client
The Faculty of Arts Marketing & Communications Team,
The University of Melbourne

Style
Introductory Video | Education | Essay Film

The Brief


How does the takeaway coffee cup limit or liberate our lives? It’s a question asked by Professor Jacqueline Dutton as she introduces the core subject ‘Arts Discovery’. With Faculty of the Arts staff developing a script in-house, we teamed with the University as a production partner, working from concept development through the delivery to bring their subject overview to life.

Finding the Interesting


Working with Professor Jacqueline Dutton, our team transformed the script to a full screen production. The production introduces students to the critical thinking and reflection skills, providing examples of contemporary analysis of social behaviour, historical influences, and broad research – all through the symbolism of a humble cup of coffee. We kept the pace of the script by managing long single takes in ‘chapters’, using location or stock footage to provide visual relief in between key ideas. 

Core to our ability to manage the production in a single day was having a director on-site, holding the days to schedule and providing direction to the talent to ensure their best performance.

Creative Output


The asset is been a core communication tool for the faculty to build momentum for the core subject, and provide BA students with a relatable and compelling introduction to their Arts degree. 

(Have a look at the way in which the video complements the Arts Discovery overview page, as the flagship subject for the Bachelor of Arts: https://arts.unimelb.edu.au/study-with-us/arts-discovery)



Your Next Project


We are always ready to discuss the specifics of your next project, or workshop how we can work with you as a content partner. To get started, book an online meeting with us, or say hello via email.

Where to find us:
︎ @latitude.team
︎ Latitude Video Production Pty Ltd
︎ 204/17 Yarra Street, Abbotsford, VIC, 3067



Latitude acknowledges the Aboriginal and Torres Strait Islander peoples as the Traditional Owners of the land in Australia. We recognise the importance of rich cultures and languages, and their continuing connections to Country and community that we work and film on. We pay our respect to Elders, past, present and emerging, and extend this respect to all Indigenous language groups.